Web users getting more ruthless

Filed Under (Google Products, News (Worldwide), SEO News) by on 25-12-2008

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Web users ‘getting more ruthless’
Jakob Nielsen, Jakob Nielsen

Web users are getting more ruthless and selfish when they go online, reveals research.

The annual report into web habits by usability guru Jakob Nielsen shows people are becoming much less patient when they go online.

Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave.

Most ignore efforts to make them linger and are suspicious of promotions designed to hold their attention.

Search rules

Instead, many are “hot potato” driven and just want to get a specific task completed.

Success rates measuring whether people achieve what they set out to do online are now about 75%, said Dr Nielsen. In 1999 this figure stood at 60%.

There were two reasons for this, he said.

“The designs have become better but also users have become accustomed to that interactive environment,” Dr Nielsen told BBC News.

Now, when people go online they know what they want and how to do it, he said.

Beating Google requires someone to do search better
This makes them very resistant to highlighted promotions or other editorial choices that try to distract them.

“Web users have always been ruthless and now are even more so,” said Dr Nielsen.

“People want sites to get to the point, they have very little patience,” he said.

“I do not think sites appreciate that yet,” he added. “They still feel that their site is interesting and special and people will be happy about what they are throwing at them.”

Web users were also getting very frustrated with all the extras, such as widgets and applications, being added to sites to make them more friendly.

Such extras are only serving to make pages take longer to load, said Dr Nielsen.

There has also been a big change in the way that people get to the places where they can complete pressing tasks, he said.

In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site. In 2008, said Dr Nielsen, only 25% of people travel via a homepage. The rest search and get straight there.

“Basically search engines rule the web,” he said.

But, he added, this did not mean that the search engines were doing a perfect job.

“When you watch people search we often find that people fail and do not get the results they were looking for,” he said.

“In the long run anyone who wants to beat Google just has to make a better search,” said Dr Nielsen.

Google Adsense Millionaires

Filed Under (Google Products) by on 22-11-2008

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1: Markus Frind: PlentyOfFish.com - $300,000 per month

Markus Frind is a local Vancouverite who is turning the online dating world upside down. His site, Plentyoffish.com is the biggest free dating site on the Internet. Plentyoffish.com receives up to 500 million page views per month and make over $10,000 per day for Markus, who runs the site from home.

You think a site this big would be staffed by a hundred people but the only employee that Markus has is his girlfriend, who helps to answer the emails. Markus coded Plenty of Fish all by himself. The site is lean and mean and requires only four servers to handle all that traffic.

Doubts about Makus’s Google earnings were silenced when he posted this $900,000 check from Google. According to Markus’s blog entry, the check represented two months of AdSense earnings.

2: Kevin Rose: Digg.com - $250,000 per month

Kevin Rose started Digg in December of 2004 with just $1000. Today Digg is one of the biggest news sites on the Net, with over 400,000 members and over 200 million page views per month. According to this article from Business week, Digg will make $3 million this year from a combination of Google AdSense and Federated Media ads. Unfortunately, only Mr. Rose and his accountants knows how much came from Google and how much came from Federated Media. I can try to take a guess based on the number of times I have seen a Federated Media ad vs. a Google ad on Digg but, being in Canada, it’s almost 100% Google ads.

Whatever Google’s share of Digg’s $250,000 per month in ad revenues may be, one thing is for sure, it is not small.

3: Jeremy Shoemaker - $140,000 per month

adsensecheck1.jpg

If ever anyone can be considered an Internet marketing superstar, ShoeMoney would be near the top of the list. Jeremy Shoemaker is a search engine marketer who knows how to take advantage of both Google AdSense and AdWords. In the above photo, you see him with the biggest Google AdSense check he has ever received from Google. The income was earned back in the month of August 2005. Since then Mr. Shoemaker has moved to wire transfers. No doubt, he got tired to dealing with the bank tellers when trying to deposit $100K plus checks every month.

Unlike the other Google whores on this list, ShoeMoney, as he likes to be call, does not own just one site. He makes his enormous Google checks using hundreds of sites and thousands of domains.

4: Jason Calacanis: Weblogs, Inc. - $120,000 per month

Before Jason Calacanis sold Weblogs, Inc to AOL for $25 million, he got the network of blogs making over $4,000 a day from Google AdSense. So impressive was his AdSense performance that Google used Weblogs for a case study.

Now that AOL controls Weblogs, you can bet it is making a lot more than a measly $120,000 a month.

5: David Miles Jr. & Kato Leonard - $100,000 per month

According to this Washington Post article, David Miles Jr. and Kato Leonard, claims they make $100,000 a month from their site, Freeweblayouts.net, which gives away designs that people can use on MySpace.

The only problem with the revenue figure is it is not 100% AdSense. Free Web Layouts use other advertising networks in addition to Google. However, with a claimed $100,000 per month in revenues, I am fairly confident that the AdSense portion is higher than our next Google whore.

6: Tim Carter: AskTheBuilder.com - $30,000 per month

Tim Carter is a licensed master plumber and carpenter with his own radio show. He also makes frequent television appearances. He founded AsktheBuilder.com in 1995, The primary focus has been catering to an avid following of fellow builders on the site. According to the Google case study, Mr. Carter did such a good job tweaking the Google ads on his site that it now makes $30,000 a month.

Tim’s AdSense revenues now average $1400 a day and growing. Overall, Carter is enthusiastic about AdSense: it allows him to focus on content development, and gives him built-in tools to measure ad performance and make changes to maximize revenues. “People come to me for help,” says Carter. “They get what they need from my columns and advice - and also from ads delivered by AdSense.”

7: Joel Comm - $24,000 per month

Joel Comm is get rich quick guru. He wrote the best selling e-book, What Google Never Told You About Making Money with AdSense. The e-book, along with the website that promotes it has a screen shot of Mr. Comm AdSense earning from November 19, 2005 to December 15, 2005. Whether or not Mr. Comm still makes this much from Google is anybody’s guess.

8: Shawn Hogan – DigitalPoint.com $10,000 per month

Back in January of 2005 the New York Times had an article about AdSense, featuring Shawn Hogan, founder of DigitalPoint. The article states that Mr. Hogan makes $10,000 per month from Google AdSense using a very unique revenue sharing model.

Google pays Digital Point about $10,000 a month, depending on how many people view or click on those ads, said Shawn D. Hogan, the owner and chief technology officer of Digital Point.

Mr. Hogan said he started the revenue-sharing approach in 2004 “as kind of a marketing gimmick.”

“But everyone seemed to think it was a cool idea,” he said. “I saw a lot of other sites doing the same thing maybe six months later.”

DigitalPoint have grown a lot since that article and while Mr. Hogun would not say anything, the DigitalPoint forum members speculate that he is making at least twice that amount now.

Interesting isn’t it ?

Google deals with Life Magazine

Filed Under (Blogosphere, Google Products) by animo on 19-11-2008

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http://images.google.com/hosted/life

Google Inc. has opened an online photo gallery that will feature millions of images from Life magazine’s archives that have never been seen by the public before. The new service, available at LIFE photo archive hosted by Google, debuted Tuesday with about 2 million photos. Eventually, Google plans to scan all 10 million photos from Life’s library so they can be viewed on any computer with an Internet connection. About 97 percent of Life’s archives have not been publicly seen, according to Life.


The photos can be printed out for free as long as they aren’t being used as part of an attempt to make money. Time Warner Inc., Life’s parent company, hopes to make money by selling high-resolution, framed prints. The orders will be processed through Qoop.com. Life’s archives include photos from the Civil War as well as some of the most memorable moments from the 20th century, including the Zapruder film capturing John F. Kennedy’s assassination. Go check it.

Tens of Thousands Flee As Fires Rage Near LA - Washington Post

Filed Under (Daily Blog, Events, Google Products, Links, News (Worldwide)) by animo on 16-11-2008

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Washington Post

Tens of Thousands Flee As Fires Rage Near LA
Washington Post - 1 hour ago
Firefighters try to push back an erratic, wind-blown bush fire which has torn through Southern California, consuming nearly 7500 acres, forcing the shut down of power lines and the evacuations of 14000 people.
Southern California battles devastating wildfires Monterey County Herald
Mobile homes, mansions alike devoured by Southern California flames Contra Costa Times
Chicago Tribune - Press-Enterprise - MyFox Los Angeles - KMPH Fox 26
all 426 news articles

Source:Tens of Thousands Flee As Fires Rage Near LA - Washington Post

3 militants killed in Gaza airstrike - CNN

Filed Under (Daily Blog, Events, Google Products, Links, News (Worldwide)) by animo on 16-11-2008

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TVNZ

3 militants killed in Gaza airstrike
CNN - 49 minutes ago
GAZA CITY (CNN) — The Israeli military carried out an airstrike on a suspected militant rocket-launching squad east of Gaza City on Sunday, an Israel Defense Forces spokesman told CNN.
Four Palestinians killed in Israeli air strike AFP
Israeli drone kills 4 militants in eastern Gaza city Xinhua
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all 2,123 news articles

Source:3 militants killed in Gaza airstrike - CNN

Recap: Washington vs. UCLA - Kansas City Star

Filed Under (Daily Blog, Events, Google Products, Links, News (Worldwide)) by animo on 16-11-2008

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Seattle Post Intelligencer

Recap: Washington vs. UCLA
Kansas City Star - 1 hour ago
By Sports Network Kahlil Bell ran for 97 yards and scored a pair of touchdowns as the UCLA Bruins defeated the Washington Huskies, 27-7, in Pac-10 Conference action at Husky Stadium.
Neuheisel has successful return as UCLA wins The Associated Press
Rick Neuheisel hopes to put it all in the past Seattle Times
Daily Breeze - Press-Enterprise - HeraldNet - TheNewsTribune.com
all 349 news articles

Source:Recap: Washington vs. UCLA - Kansas City Star

California's bad fire season could have been worse - San Jose Mercury News

Filed Under (Daily Blog, Events, Google Products, Links, News (Worldwide)) by animo on 16-11-2008

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Times Online

California's bad fire season could have been worse
San Jose Mercury News - 47 minutes ago
By Paul Rogers It's been big, it's been bad, it's been weird. And it could have been worse. Even as flames continued to devour the hills near Santa Barbara and homes in the San Fernando Valley on Saturday, fire season was winding down across Northern
Video: California Fires Force Thousands to Evacuate AssociatedPress
California Fire Scorches Thousands of Acres Outside Los Angeles Bloomberg
Atlanta Journal Constitution - New York Times - Ventura County Star - KXMC
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Source:California's bad fire season could have been worse - San Jose Mercury News

MARK PHELAN Automakers plan big debuts in LA - Detroit Free Press

Filed Under (Daily Blog, Events, Google Products, Links, News (Worldwide)) by animo on 16-11-2008

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Times Online

MARK PHELAN Automakers plan big debuts in LA
Detroit Free Press - 34 minutes ago
BY MARK PHELAN • FREE PRESS AUTO CRITIC • November 16, 2008 Faced with plummeting sales, auto companies turn to their oldest and most reliable tool to generate excitement and news coverage for new vehicles at the Los Angeles Auto Show this week.
Car crisis approaches Rutland Herald
Economic downturn forces automakers to put on brakes The Spokesman Review
guardian.co.uk - Los Angeles Times - Wall Street Journal - Eagle Tribune
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Source:MARK PHELAN Automakers plan big debuts in LA - Detroit Free Press

In Sylmar, an entire community goes up in flames - Los Angeles Times

Filed Under (Daily Blog, Events, Google Products, Links, News (Worldwide)) by animo on 16-11-2008

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BBC News

In Sylmar, an entire community goes up in flames
Los Angeles Times - 49 minutes ago
Of Oakridge's 600 mobile homes, 501 were destroyed and at least 40 were badly damaged. Even firefighters were forced to leave as the flames grew so intense, they burned fire hoses into the cement.
Video: Raw Video: Fires Rip Through Mobile Home Park AssociatedPress
Thousands flee as more fires ravage S. Calif. Boston Globe
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all 1,616 news articles

Source:In Sylmar, an entire community goes up in flames - Los Angeles Times

UNC wins; McCoughtry leads Louisville - Baltimore Sun

Filed Under (Daily Blog, Events, Google Products, Links, News (Worldwide)) by animo on 16-11-2008

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FOXSports.com

UNC wins; McCoughtry leads Louisville
Baltimore Sun - 25 minutes ago
Freshman Tyler Zeller scored 18 points yesterday to help top-ranked North Carolina beat visiting Pennsylvania, 86-71, despite playing without reigning National Player of the Year Tyler Hansbrough.
Tar Heels get it done sans Hansbrough Newsday
Penn battles, falls to UNC Philadelphia Inquirer
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all 671 news articles

Source:UNC wins; McCoughtry leads Louisville - Baltimore Sun

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