2008
Indie-Music.com is a destination for independent musicians.
destination for independent musicians.
The community-based system attracts vocal supporters from the music industry, media, and music fan segments. Both amateur and veteran musicians regularly log on to Indie-Music.com for the latest news, CD reviews, articles, and contact directory updates. Thousands subscribe to the twice-monthly Indie-Music.com Indie News tip sheet.
Indie-Music.com’s success is rooted in core knowledge of its customers. They didn’t start out as a “dot.com”. Instead, they started back in the 80’s as musicians and engineers, experiencing the music industry first hand, sometimes learning the hard way.
In 1996, a conjunction of events occurred . The Internet appeared in general society for the first time, allowing quantum leaps in information sharing. The price of recording a CD became affordable for average musicians. Musicians discovered the web as a huge promotional tool. Major recording label consolidation created a stale market in hit music. Technology was introduced to transmit music files digitally in sonically acceptable form, allowing independent artists a chance to avoid the middleman and sell directly to the consumer - music fans.
Meanwhile, back in Indiana, Indie-Music.com founder Suzanne Glass had also discovered the Internet. She eagerly began using it as a research tool to advance her music career, and began amassing a great collection of bookmarks. She got a free homepage and posted the links, along with articles she had recently begun to write about the music industry. Enmeshed in her career as a music professional offline, Glass considered the website a fun project.
As musicians discovered Indie-Music.com, a large collection of independent bands, record labels, studios, venues, and more were added to the site’s database, always screened by Glass, who used it as her personal contact list. This created unique and original content not available elsewhere. Empowered by the digital age, musicians were thrilled to find the information.
Working in a strictly grassroots manner, Glass and Vice President Paul Bultman, expanded the site from 5 pages in 1996 to thousands of pages today. More than 7,000 bands are registered with Indie-Music.com, and over 17,000 subscribe to the twice monthly email newsletter. Dozens of independent CDs are reviewed each month in our online Magazine.
In 2002, Indie-Music.com began offering paid Membership Subscription accounts offering premium access to an extensive music industry database, plus other features designed to make the life of musicians easier.
In 2005, Indie-Music began featuring streaming audio and video from our members, including stations, charts, and editorial presentation of the best new music. The company also earns revenue through advertising, product sales, and additional services.
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